Facts About Johnnie Walker Blue Label Ultra Revealed
Facts About Johnnie Walker Blue Label Ultra Revealed
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In our quest for the lightest bottle probable, we took our vision to a staff of specialist glassmakers. Exploring designs and glassblowing techniques to minimise glass utilization without the need of compromising longevity.
This new, light-weight bottle is a point of exquisite magnificence; but more importantly, it demonstrates what is feasible In relation to lightweighting glass. We are going to proceed implementing these learnings throughout our range, taking extra progressive strides as we look to the future of Scotch.”
Johnnie Walker’s 5 years of investigation and improvement have intended which the expertise acquired is remaining applied over the selection of Diageo solutions.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
Our DRINKiQ programme aims to lift the 'collective consume IQ' by expanding general public recognition of the consequences of alcohol and supporting accountable drinking.
This will likely make a discreet opening through which the bottle is usually taken out. Right after pouring a glass of the rare, specially blended whisky, we invite you to definitely return the bottle to its cradle—its all-natural resting position plus a testomony to purposeful design and style.
We hope that our discoveries will have a optimistic affect throughout the broader field and help discover new choices for lighter, reduced carbon packaging solutions.”
Together with redesigning the glass, thought was given to how the bottle could be designed and transported.
Weighing one hundred eighty grams, the Blue Label Ultra bottle is a glimpse into the way forward for sustainable luxurious spirits packaging
We're below whenever you're prepared to take the plunge with Johnnie Walker and find out cocktail recipes, new item launches and the most up-to-date from our world of whisky.
Diageo has said that the “Beforehand claimed ‘lightest pounds scotch whisky bottle’ was launched by a British isles retailer and weighed all-around 298 grams.”
With less than 888 bottles launched globally, Every single bottle is independently numbered and presented in the luxury collector’s situation.
Explained strategy aims to decrease the body weight of glass in Johnnie Walker packaging. This could have a immediate effect on the carbon emissions of Johnnie Walker packaging, both equally with regards to more info manufacturing and transportation.
Qualified whisky tasting takes apply. Use our do's and don'ts to demystify the practical experience and luxuriate in your drams in a whole new way.
It is a one-off bottle for now illustrating the artwork from the probable, like a design and style experiment and redefining light-weight as luxury. We are going to carry on to use these learnings across the wider Diageo vary.
Liquid Light enveloped guests within a mesmerizing interplay of light and shadow, with moving light passing via glass types and projecting classy designs onto white walls.
Since the time of its founder, John Walker, individuals that blend its whiskies have pursued flavour and high quality higher than all else.